This article is by Joe Rospars, founder and CEO of Blue State Digital. He was the principal digital strategist for Barack Obama's campaigns for president.
http://www.forbes.com/sites/onmarketing/2013/08/27/what-sports-teams-can-learn-from-modern-political-campaigns/
http://www.forbes.com/sites/onmarketing/2013/08/27/what-sports-teams-can-learn-from-modern-political-campaigns/
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